Raffles can be very successful and relatively easy campaigns for clubs. Great for boosting publicity, attracting a bigger membership base, raffles are a cost-effective way to make a big difference. Members and potential customers are immediately attracted to a club through a successful and well-promoted raffle, and it allows you to showcase your dining, entertainment, and gaming services to gain new attention.
Whether you are a small club or a large chain of clubs, the benefits of holding eye-catching and creative raffles can certainly be beneficial. It just takes the right planning, advertising, and integrity to help make it a successful one. So how do you make your club raffle worth the time, effort, and expense?
What is a raffle without a killer prize? A pretty dull one! So, picking the right prize for the membership base is paramount. You need to put yourself in your member’s shoes—what would you like to win if you were forking out money for a raffle ticket? Having the right incentive will help sell more raffle tickets and in turn, generate better funds and a bigger impact.
Choosing the right prize isn’t just about making the event more attractive – it’s also about budget, audience and the scope of the raffle. Vacation packages, cash, gift cards and new electronics all tend to be big hits when it comes to raffle prizes. Determine whether you want to have one big prize or smaller ones for second and third too
We can help you nut out the scope and goal of your raffle to determine the target demographic, community interaction, budget and costs and the marketing and sales timeline.
Marketing your raffle is just as important as building it. One of the main reasons a raffle fails is because the marketing was poorly planned or executed. Posting a few updates on social media is not enough. You should be creating a hype in the lead up through emails, newsletters, and other forms of marketing materials. Encourage people to share the details and communicate the message multiple times to your target audience.
TFC can put a raffle together for you from the creation to the competition. We can work around your budget, theme it and even provide hosts to run it.